Not sure why members aren’t renewing or customers aren’t buying?
We go right to the source.
Qualitative-First MARKET research & Strategy for growth-oriented associations and values-led organizations
here’s how we help:
Your ‘Data-Driven’ organization has hit a wall.
even after countless surveys (completed by only the most engaged of your audience btw) and polite, YET pointed directives to Claude, you don’t understand why growth has stalled.
Honest, strategic conversations with your audience—especially with the folks who never respond to ad hoc surveys—are a non-negotiable. They build trust and get to the root of where your growth strategy is stuck. Human conversations are the thing that help your org make better bets on new opportunities. Opportunities like a new first-year member benefit, inclusive event offerings, or a new revenue-generating program or product idea.
An informal, stitched-together approach to strategic audience research stops now.
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Organizational Intelligence Audit
A diagnostic of where your organization or association’s customers learning activities and data strategy need more traction, and a concrete roadmap to fix it
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Membership Research Refresh
Designing and conducting a repeatable science-backed learning plan that unearths blockers to growth and identifies concrete opportunities
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Product Discovery Sprints
Considering new revenue streams? Test new product or program ideas quickly using agile methods designed to quickly surface customers pain points and unmet needs
get to
know us
Golden Torch Insights was built on the simple premise that the best way to understand people is to talk to them.
We bring a PhD-trained research methodology to associations that need better, quicker answers, not one more data dashboard. We work with medical societies and healthcare associations facing a turning point typically related to membership, revenue opportunities/products, and brand relevance. We don't do fluff, we don't do jargon, and we don't tell you what you want to hear. We tell you not only what your members actually said, but what it actually means for your organization and the people you serve.
We’re based in Chicago and love working with local associations and non-profits.
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